Terms of service

Effective date: 17 October 2026

These terms apply to the Lokola website at lokola.com and to the Lokola business service, including its portal, reports and connections to social platforms. By using the service you accept these terms on behalf of the business you represent. A signed agreement or order with Lokola takes precedence over these terms where the two differ.

1. Who we are

2. The service

Lokola helps businesses monitor public social media and media content, compare it with competitors and plan, prepare and publish their own posts. The service is provided to businesses, not to consumers. Features may be added, changed or withdrawn as the service develops; we will tell clients in advance of changes that materially reduce a feature they pay for.

3. Accounts and access

• Portal access is personal to the people we or your business authorize. Keep login details confidential and tell us promptly if you suspect unauthorized use.
• You are responsible for activity under your business’s accounts and for making sure the information you give us is accurate.
• We may suspend access that puts the service, other clients or third parties at risk, and we will tell you why unless the law prevents it.

4. Connected social accounts

• You may connect accounts you own or are authorized to manage, such as a Facebook Page or an X account. Connecting is done through the platform’s own login; we never ask for your platform password.
• Lokola uses a connection only for the features you chose, such as reading your account’s content, metrics, feed or followed accounts, or publishing posts you have approved. Lokola does not publish, follow, like, message or delete anything on your behalf without your explicit action in the service.
• You can disconnect at any time in the portal or by revoking Lokola’s access in the platform’s settings. Disconnecting stops further access; deletion of data already held is described in our privacy policy.
• Your use of each platform remains subject to that platform’s own terms and policies, including the X Terms of Service, Meta Terms and YouTube Terms of Service. A platform may limit or end access through its API at any time, which can affect the service.

5. Your content and responsibilities

You keep ownership of the content, brand assets and data you give us or publish through the service. You grant Lokola the rights needed to store, process and display that content to provide the service to you. You are responsible for content you approve for publication, including making sure it is lawful, accurate and that you have the rights to any text, images or music it contains.

You must not use the service to:

• publish spam, misleading or unlawful content, or content that infringes others’ rights;
• impersonate others, manipulate engagement or evade a platform’s rules or limits;
• build profiles of private individuals or use public data in ways the law or the source platform prohibits;
• attempt to access data or accounts you are not authorized to use, or disrupt the service.

6. Data and reports

Lokola’s handling of personal data is described in the privacy policy. Reports we prepare for you may be used within your business and shared with your advisers. Public content shown in reports remains owned by its authors and is subject to the source platform’s terms.

7. Fees

Paid features, prices and billing terms are set out in your order or agreement with Lokola. Unless agreed otherwise, prices exclude VAT and invoices are due within 14 days.

8. Intellectual property

The Lokola service, software, design and our own report formats belong to LOKOLA s.r.o. or its licensors. You may use them only to receive the service. Feedback you give us may be used to improve the service without obligation to you.

9. Availability and warranties

We work to keep the service available and accurate, but it is provided as is. Metrics, rankings and suggestions depend on data from third-party platforms that may be delayed, incomplete or changed by those platforms. Recommendations are for guidance; business decisions remain yours.

10. Liability

To the extent permitted by law, Lokola is not liable for indirect or consequential loss, lost profits or lost data, or for the acts, outages or policy changes of third-party platforms. Our total liability arising from the service in any 12-month period is limited to the fees you paid Lokola in that period. Nothing in these terms limits liability that cannot be limited by law, including for intentional misconduct or gross negligence.

11. Ending the service

You may stop using the service at any time, subject to any minimum term in your agreement. We may end the service with 30 days’ notice, or immediately for a serious breach of these terms. On ending, connections are disconnected and data is handled as described in the privacy policy.

12. Changes, law and contact

We may update these terms and will show the effective date at the top. Material changes will be communicated in advance through the service or by email. These terms are governed by the laws of the Czech Republic, and disputes will be decided by the competent courts in Prague. Questions about these terms can be sent to info@lokola.com.